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Marketing and Outreach Coordinator

 

 

 


RESPONSIBILITIES
The Marketing and Outreach Coordinator builds relationships with prospective students, target populations and key stakeholders to build awareness, generate interest and help to grow college enrollment. The Marketing and Outreach Coordinator is responsible for:

* Coordinate on and off campus recruiting, and outreach activities/events to targeted populations and key stakeholders as identified by admissions, marketing and PERKINS enrollment management plans and grants.
* Provide assistance and leadership in collaboration with department leadership, other functional areas of the college and identified partners in the development of a comprehensive and integrated enrollment management plan and its execution.
* Assist in the development and execution of other branding and college relations strategies that enhance the image and awareness of the institution in the greater Rochester area and other defined markets.
* Provide quality service to prospective students, students and stakeholders through Enrollment Services office operations.
* Actively participate in college committee’s and represent the institution in the community in support of its vision, mission, values and goals.
* Assist in the use and full implementation of Recruitment Plus in the College life cycle by designing and executing customized communications strategies that build and strengthen relationships with targeted populations and key stakeholders.

QUALIFICATIONS
The successful candidate must demonstrate that s/he possesses the following qualifications:

Minimum Qualifications:
* Minimum of a bachelor’s degree in communications, marketing, education, business administration, management or related field.
* Excellent verbal and written communications skills.
* Strong technical abilities with computers, software applications, data bases and new media (instant messaging, web communities, podcasting, blogs).
* Ability to multi-task and manage simultaneous projects, events and activities.
* Good analytical capability to evaluate and assess data and information to determine the efficiency and effectiveness of marketing, recruiting and outreach efforts.
* Good judgement and the ability to represent the College in a professional manner.

Preferred Qualifications:
* Experience in post-secondary admissions, recruiting and/or marketing.
* Ability to analyze opportunities for improvement using continuous quality improvement, team-based and other problem solving approaches supporting college vision, mission, values and goals.

EMPLOYMENT CONSIDERATIONS
This is a full-time, unclassified professional position (MnSCU Academic Professional 1) covered under the State of Minnesota/ Minnesota Association of Professional Employees (MAPE) bargaining agreement. Beginning annual base salary is approximately $33,178 (in accordance with the MAPE contract http://www.doer.state.mn.us/lab-rel/cntracts.htm), and includes excellent fringe benefits.


APPLICATION PROCEDURES
Applications will be accepted until the position is filled; however, applications received on or before the application review date of May 23, 2008, are assured full consideration. To apply, submit a completed RCTC application, a letter of interest addressing qualifications, current resume/vita, and transcripts (unofficial copies acceptable for initial screening) to: Marketing and Outreach Coordinator Search Team * Human Resources Office * Rochester Community and Technical College * 851 30th Avenue SE * Rochester, MN 55904-4999.

The RCTC Application is available on the web at http://www.RCTC.edu/hr/html/Application.htm or you may fax (507) 285-7514 or email jennifer.haug@roch.edu your request. You may also call the RCTC Human Resources Office at 507-285-7125; Universal Access/Minnesota Relay Service TDD/Voice 1-800-627-3529.

INTERVIEWS
The College will schedule interviews after initial screening of applications.

About RCTC…
Rochester Community and Technical College (RCTC) is a member of the Minnesota State College and University System, a public higher education system. RCTC has a rich tradition as Minnesota's oldest community college, established in 1915. Located in the third largest city in Minnesota, the college annually serves more than 7500 students in credit-based programs and approximately 3,000 in non-credit community, continuing and workforce education programs. RCTC combines the best in liberal arts, technical and lifelong learning offering more than 70 technical and transfer programs. RCTC is one of three institutions located at the University Center Rochester, a unique learning environment and educational partnership that includes Winona State University - Rochester Center and the University of Minnesota Rochester. RCTC is a national leader in the quality movement using the Baldridge Performance Excellence Framework. RCTC is accredited by the Higher Learning Commission and accepted into the Academic Quality Improvement Project (AQIP). Visit our website at http://www.roch.edu for additional information.

NON-DISCRIMINATION/EQUAL OPPORTUNITY
Rochester Community and Technical College acts affirmatively and aggressively to solicit applications and hire members of protected groups, including women, minorities, and persons with a disability. We apply equal opportunity in our hiring process, and provide reasonable accommodation upon request. Please assist us in our affirmative action endeavors by encouraging all qualified candidates to apply for vacancies at our institution.

It is Rochester Community and Technical College policy to insure that the selection process for this position is accessible to all candidates. Please contact the Human Resources Office 507-285-7183 or 507-285-7125, to obtain these materials in an alternate media and/or to request reasonable accommodation during the selection process.

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