gardenCollege Relations and Marketing is charged by the College with the responsibility of ensuring that all official RCTC publications and advertisements project a consistent brand, editorial, and graphic identity that upholds the image of the College as expressed by its vision, mission, values, educational purpose, goals, and character and commitment statements. As a member of the Minnesota State system, College Relations and Marketing is also charged with ensuring the appropriate system identifiers are used as appropriate.

A few things to remember for all publications:

  1. The official name of the college is Rochester Community and Technical College. Do not use an ampersand.
  2. The college colors are PMS295 blue and PM116 yellow. Contact College Relations and Marketing for secondary color use in print.
  3. RCTC Official typography includes Avenir, ITC New Baskerville and Oswald.
  4. A branding footer (available from Brand Resources on Sharepoint) should be used on all communications OR use a template that contains appropriate branding (also located on Sharepoint). Contact College Relations with any questions regarding communication branding.
  5. Any printed material related to Student Life must include the Student Life logo (branding footers and templates are again available on Sharepoint - denoted with an "_SL" in the name).
  6. Any printed material related to athletics must include the Student Life logo AND the MCAC logo as well as the NJCAA tagline: "RCTC is a member of the National Junior Collegiate Athletic Association (NJCAA)." These logos are available on Sharepoint.
  7. Any legacy or retired logos or brand elements should be destroyed. This includes anything with references to Univeristy Center Rochester (UCR)

 

 

 

 

Athletics | Logo Use | Merchandise | Print | Social | Web Checklist


Contact Information
(507) 285-7210 or 1‑800‑247‑1296
Rochester Community and Technical College
851 30th Ave SE :: Rochester, MN 55904-4999
Celebrating 100 years!    1915-2015    www.rctc.edu/100th
Rochester Community and Technical College, a member of Minnesota State.
RCTC is an affirmative action, equal opportunity educator and employer.
Submit Website Feedback