BRANDING STANDARDS
FOR ROCHESTER COMMUNITY AND TECHNICAL COLLEGE
BRANDING STANDARDS CHECKLIST

The RCTC College Relations and Effectiveness Office assists RCTC staff and academic programs with a wide variety of services including public/media relations, market research, program marketing, publication development, event planning and a host of other marketing-related functions. Additionally, the office publishes a weekly internal newsletter called College Crossings. If you have any questions about how we can help you, feel free to e-mail any of us using the links below.
Dave
Weber, Chief Student Affairs and Strategic Operations Officer
SS210
(507)
285-7217
dave.weber@rctc.edu
As Chief Student Affairs and Strategic Operations Officer, I oversee college relations, institutional research/effectiveness, strategic and operational planning, quality and continuous improvement, admissions and records, financial aid, student life and athletics. I also act as the media spokesperson for the College. Currently I am a member of the Panel of Judges for the Minnesota Quality Award. I have served as a Malcolm Baldrige National Quality Award and Minnesota Quality Award Examiner. I'm a native of St. Paul and a graduate of the University of Minnesota and Metropolitan State University.
Gloria
Dockter, Office Specialist
CF201
(507) 292-5117
gloria.dockter@rctc.edu
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I am responsible for all of the inquiries that come into the College
using the Hobsons Connect communication/database package.
In addition, I serve as an Administrative Assistant to the Chief
of Strategic Operations and the other College Relations staff.
Jenee
McGurren - Graphic Arts Specialist
CF207
(507) 285-7270
jenee.mcgurren@rctc.edu ![]()
I have been fortunate to be a part of the RCTC campus community since 1984
(including being a graduate of RCC). I design and assist in the planning and management of the college brand and all marketing materials for the College. I am also the contact for the weekly campus newsletter, College Crossings.
Michelle
Messenger - Director of Marketing
CF211
(507) 536-5602
michelle.messenger@rctc.edu ![]()
I
am responsible for college-wide advertising (radio, TV, newspapers,
etc.). In addition, I work with the members of our marketing team
to create various publications (viewbook, program brochures, etc.)
I also assist instructors in promoting their programs to prospective
students.
Christine Miller - Director of Institutional Research
CF213
(507) 292-5130
christineM.miller@rctc.edu
I am responsible for collecting, analyzing and interpreting institutional data and providing the information to support strategic planning, continuous quality improvement, enhanced learning outcomes and the greater mission of RCTC.
Kate Wallace - Interactive Marketing Specialist
CF215
(507) 536-5690
kate.wallace@rctc.edu ![]()
I work with the social media platforms that RCTC is a part of, as well as research new and upcoming platforms. I also write a little bit, take photos when needed, work with the web site and do some design as needed.
Reviewed: April 16, 2013 3:31 PM