Welcome to the Rochester Community and Technical College web site!

If you are getting this message, you may currently be using a screen reader, small-screen handheld device, a text-based browser or an older browser that doesn't support modern web standards.

SKIP to: User Groups, Site Search, Page content, Quick Links, Contact Information

 

Rochester Community and Technical College - Rochester, Minnesota

Main Content:

College Relations and Effectiveness
RCTC. Get there.

 

Get there. Our Creative Look

The goal of "Get there." is to give our publications, web site and advertising a better reflection of RCTC's vision as a "world class provider".

Focus Group Students
In January of 2000 an RFP was created and sent to several creative agencies in a multiple state area. Four agencies were interviewed and Russell & Herder was selected as the agency to assist RCTC in creating a new and improved "look." By the end of March, Russell and Herder provided four different visual concepts and key messages. RCTC's marketing staff set up focus groups with students from area junior and senior high schools and with parents of college students. By mid-June the focus group input was gathered and shared with Russell & Herder. With this input one of the four concepts was selected and the key message modified to reflect the input from the focus groups.


Development of our initial print piece - RCTC's viewbook - was initiated in July and completed in September 2000. The entire viewbook was designed in-house by the marketing team. Since that time many new publications have been added. Check out our "What's Available" and "Promotional Publications" pages for more informaiton. Additional components of RCTC's new creative include radio and television commercials. The musical tag for radio and television advertising was contracted through Russell & Herder. Actual production of the radio and television commercials is done in-house with staffing from the RCTC's marketing department, media services, and Telepro. The first television ad was completed in November of 2000.

Shown below are the campaign boards that started us on our way to...Get there.

Joe Board Heidi Board

Shawn Board Melissa Board

Josh Board

 

 

 

Contact Information: