» Business Program Home «
Course Descriptions and Outlines:
This is an introductory course in which students cover the major functional areas of business, including economics, entrepreneurship, management, marketing, finance, and their more specialized sub functions. This course also covers the foundations of American business, including the nature of the free enterprise system, business's social responsibilities, and the structure of American business in the global market business. Business career opportunities will be discussed and explored. (Prerequisites: College level reading). (3 C/3 lect).
This course is designed to assist students in identifying and evaluating a business opportunity and the necessary steps involved in opening and managing a small business. The course will introduce the elements of business ownership including; the various forms, entry strategies, risk taking, innovation and business development. Students will analyze the market potential, evaluate the financial feasibility based on the market and determine the management infrastructure necessary to operate a successful business. Topics include; entry strategies, planning, financing options, location, marketing, personnel, cash flow management, and inventory control. (Prerequisites: College level reading and MATH 0098). (3 C/3 lect).
Fundamental concepts of personal financial management, focusing on the major personal financial planning situations that individuals and families encounter. Money management topics included: budgets, banking, tax strategies, investments, credit, insurance, real estate, interest, pension investments, and retirement planning. (Prerequisites: College level reading). (3 C/3 lect, 0 lab).
This course provides an understanding of electronic business. It enables students to understand how it is managed and to understand the opportunities, limitations, issues, and risks. Through readings, class discussions, and interactive exercises, learners gain an understanding of how to create a global market and drive business through the Internet. Learners are introduced to the following topics: creating an on-line business model, identifying market opportunities, assessing infrastructure requirements, and understanding key opportunities and challenges in conducting e-business. Learners apply what they have learned through development of an e-business plan. (Prerequisites: None). (3 C/3 lect, 0 lab).
This course is an overview of the global perspective of business, examining the need for professional business practices, ethics, protocol/cultural behavior, etiquette, and social responsibility of international trade and strategy. The course will address the economics and politics, including current and pending trade agreements, of international trade and investment; the global monetary systems; and how/why the world's countries differ. (Prerequisites: None, but BUS 1101 is recommended). (3 C/3 lect, 0 lab).
This course provides the student with an introduction to marketing analysis, planning, decision-making and program implementation. Students gain an understanding of the principles of marketing and their interrelationship through a business marketing simulation and development of a formal market plan. (Prerequisites: College level reading, math, and problem sovling-proficiency). (3 C/3 lect).
This course is a study of the principles and practices of promotion for the business organization. Students will study the components and interrelationships of the promotional mix: personal selling, sales promotion, advertising, public relations and direct marketing. Topics include understanding the process and benefits of implementing an integrated marketing communication (IMC) strategy; analyzing the functional areas of the promotional mix; identifying how brand relationships are created and maintained; determining what impacts consumers and business buyer's decisions and building relationships through data management. (Prerequisites: None). (3 C/3 lect, 0 lab).
This is a survey course which will provide the student with a basic understanding of the American legal system and its processes and an enhanced understanding of its affect on the modern global business environment. Topics include an introduction to American and international law, ethics and social responsibility, cyber law, litigation and alternative dispute resolution, administrative law, constitutional law, criminal law, torts, contracts, cyber crimes and torts contracts, consumer protection, intellectual property, employment relationships, and business formation. (Prerequisites: College level reading and writing skills or permission of instructor). (3 C/3 lect).
This course is an introduction and overview of statistics. Topics will include descriptive statistics, probability, sampling methods, confidence intervals, one and two sample tests of hypothesis, analysis of variance, and linear regression. Statistical calculators and software will be used extensively throughout the class. Emphasis is on application of statistical techniques and procedures for solving business-related problems, rather than mathematical theories. (Prerequisites: College level reading and MATH 0099). (4 C/4 lect).
The study of the fundamental and key components of retailing as a marketing approach to consumers and business growth. Elements of the retail marketplace will be explored including: the definition and description of the most common forms of successful retailers today and their relationships with other retailers in competition with suppliers, advertisers, and the all-important consumer of today. Elements of site selection, store layout and design will set the stage for studying the analytical side of retailing by understanding and building merchandise budgets, balance sheets and methods of inventory control. The personal side of retailing will be covered by studying the topics of staffing and human resources, consumer behaviors, and advertising in today's world-wide-web market. (Prerequisites: College level reading). (3 C/3 lect).
This course will help the student develop the relationship, product, customer, and presentation strategies of personal selling. This will include retail store salesmanship, outside sales, service and all other aspects of the selling profession. (Prerequisites: College level reading or permission of instructor). (3 C/3 lect).
This course is an introduction to the legal environment of doing business in cyber space. Topics include: Jurisdiction, intellectual property issues (international trademark & copyrights), business & financial issues (online contracting, taxation, and online securities offerings), social issues, security, computer crime, and international issues. Recommended Entry Skills/Knowledge: College-level English reading and writing. (Prerequisites: None). (3 C/3 lect).
This course provides an analysis of the functions performed by managers of all types of organizations. Current applications in: strategic planning and control, managing workplace dynamics, managerial ethics and corporate social responsibility, leadership, teamwork in organizations, and developing effective communications will be emphasized. (Prerequisites: College level reading, math, and problem-solving proficiency). (3 C/3 lect).
This course focuses on the behavior of individuals and teams within diverse organizations and organizational structures and processes. Models and tools for diagnosing organizational culture and values, communications in the workplace, inter-group conflicts and negotiations, motivational applications, team dynamics, stereotyping and facilitating organizational change are analyzed. (Prerequisites: None; Recommended Entry Skills: BUS 2232; college-level reading, math, and problem-solving). (3 C).
Project Management strikes a balance between the technical and human aspects of managing projects. This course will enable the student to discover the strategic role of projects in contemporary organizations, how projects are prioritized, what tools and techniques can be used to plan and schedule projects, what organization and managerial styles will improve chances of project success, and how project managers address interpersonal relations to support project success. (Prerequisites: College level reading and MATH 0098). (3 C/3 lect, 0 lab).
This course is designed to help familiarize the student with the current practices and trends in business and marketing through a series of guest lectures, field trips and computerized business games. (Prerequisites: College level reading and writing). (1-4 C/1-4 lect).
Work experience program designed to help business students apply classroom information on the job. Designed to make the work experience a learning experience so that the student will be able to better understand the practical application of business techniques. (Prerequisites: None). (2-4 C/0 lect, 2-4 OJT).
This course focuses on the foundations of business analysis and how it fits within projects and organizations. Topics analyzed within this course are the history of business analysis, business analysts' roles and activities, interpersonal skills, stakeholders and stakeholder relationships, and business analyst competencies. Recommended entry skills/knowledge: College level reading, writing, math and problem-solving. (Prerequisites: None). (3 C).
This is the second course in the Business Analysis sequence. Knowledge areas of Elicitation, Requirements Analysis, Requirements Management and Communication will be presented. Tasks, techniques and tools used within Elicitation, Requirements Analysis, Requirements Management and Requirements Communication will be analyzed and applied in accordance with the International Institute for Business Analysis (IIBA). (Prerequisites: BUS 2317). (3 C).
This is the third course in the Business Analysis sequence. This course focuses on the way organizations leverage the business analysis role. The course will present the concepts of Enterprise Analysis, Planning & Monitoring and Solution Assessment & Validation. Analysis of the tasks, techniques and tools used within each of these topics will be conducted. This course will also focus on Business Architecture and development of Business Analysis competencies within an organization. Terms and procedures in this course are consistent with International Institute of Business Analysis (IIBA). (Prerequisites: BUS 2318). (3 C).
Last Updated: October 7, 2014