Common Course Outline
Course discipline/number/title
MCOM 2210: Introduction to Public Relations
Catalog Description
| Credits | 3 |
|---|---|
| Hours/Week | 3 |
| Prerequisites (Course discipline/number) | None |
| Other requirements | College-level reading and writing |
| MnTC Goals (if any) | Goal 9/None |
Course Description
This course is a concentrated study of audience and objective analysis, the steps in planning a public relations campaign, writing print and broadcast releases, and the effective use of mass media to communicate. History and philosophy of public relations is covered as well as publicity for business and non-profit community organizations. College level reading and writing is required.
Date Last Revised (Month, year)
December, 2017
Outline of Major Content Areas
- History of Public Relations as a profession
- Role of Public Relations in society
- Ethics
- Organizational structure placement
- Audience analysis: employee, stockholder, community, general
- Practice of public relations
- Communicating with journalists and other news professionals
- Exhibits and special events
- Process: Research, planning, communicating and evaluating
- Campaign execution
Learning Outcomes (General)
The student will be able to:
- Identify basic tools, functions and goals of public relations.
- Identify strategies, tactics, techniques and theories of public relations.
- Analyze and target messages for diverse audiences.
- Examine the history and evolution of the public relations field.
- Recognize and apply the basics of a public relations campaign.
- Explore the legal and ethical implications of public relations campaign designs.
Learning Outcomes (MnTC)
- Goal 9/None
-
The student will be able to:
- Recognize the diversity of political motivations and interests of others.
- Analyze and reflect on the ethical dimensions of legal, social, and scientific issues.
- Understand and apply core concepts (e.g. politics, rights and obligations, justice, liberty) to specific issues.
Methods for Evaluation of Student Learning
Methods may include but are not limited to:
- May include but are not limited to:
- Quizzes/Exams
- Journals
- Application Papers
- Case Studies
- Group Assignments
- Experiential Activities
- Discussion Boards
- Film Analysis
- Presentations
- Research Papers
- Portfolios
RCTC Core Outcome(s)
This course contributes to meeting the following RCTC Core Outcome(s):
- Communication
- Students will communicate appropriately for their respective audiences.
Special Information (if any)
None