Business Management - Marketing Associate of Applied Science

Program Overview:

The Business Management program provides an overview of the practical and theoretical knowledge needed to help manage organizations. The program is designed to provide opportunities for students to implement and test the skills they learn specifically within the marketing industry.

Program Outcomes:

Upon completion of the Business Management - Marketing program at RCTC, students will achieve the following outcomes:

• Apply marketing concepts, pricing, product development, consumer behavior, and distribution channels in designing an effective marketing plan.
• Demonstrate skills in strategic planning and digital marketing using data analytics tools and techniques including Google Analytics for forecasting and performance measurement.
• Identify key e-business concepts needed to create a new business or take an existing business online.
• Explain, analyze, and develop a cohesive consumer promotional plan and program implementation.
• Develop an organizational social media strategy plan.

Business Department Core Competencies:

• Strategic Thinking: Recognize accounting, economic, marketing and business opportunities/challenges and develop strategies to address them.
• Data Informed Decision Making: Apply critical thinking skills and technology to formulate viable solutions to organizational issues.
• Global Perspective: Identify domestic, international, cultural, political, and economic issues present in today’s work environment.
• Ethical & Social Responsibility: Translate ethical and social responsibility concepts into responsible decision-making in a business environment.
• Organizational Dynamics: Identify and analyze factors that influence organizational dynamics including teamwork, leadership, communication, and interpersonal skills.

Career Opportunities:

A two-year business marketing degree prepares students for entry-level roles that support core marketing functions such as an understanding customers, managing products or services, and driving organizational growth. The program focuses on practical, hands-on skills in digital marketing, data analysis, strategy and digital tools – allowing graduates to contribute immediately to a variety of business settings.

BUSINESS MANAGEMENT – MARKETING AAS

MINNESOTA TRANSFER CURRICULUM (MnTC)/GENERAL REQUIREMENTS (15 CREDITS)

GOAL 1: COMMUNICATION (4 CREDITS)

• ENGL 1117 – Reading and Writing Critically I (4 cr)

GOAL 3: NATURAL SCIENCES (3 CREDITS)

MnTC Goal 3 course with laboratory OR

GOAL 4: MATHEMATICS/LOGICAL REASONING

Mathematics must be MATH 1111 college level or above

GOAL 5: HISTORY AND THE SOCIAL AND BEHAVIORAL SCIENCES (3 CREDITS)

• ECON 1101 – Introduction to Economics (3 cr)

GOAL 6: HUMANITIES AND THE FINE ARTS (3 CREDITS)

Credits from MnTC Goal 6

ADDITIONAL GENERAL EDUCATION REQUIREMENTS (2 CREDITS)

Students may choose additional elective credits from MnTC Goals 1-10 to meet the general education requirements.

PROGRAM CORE REQUIREMENTS (26 CREDITS)

• ACCT 2217 – Financial Accounting (4 cr)
• ACCT 2234 – Computerized Accounting and Business Applications (3 cr)
• BUS 1101 – Introduction to Business (3 cr)
• BUS 2101 – Personal Finance (3 cr)
• BUS 2150 – Global Business (3 cr)
• BUS 2212 – Business and Economic Statistics (4 cr)
• BUS 2232 – Principles of Management (3 cr)
• BUS 2235 – Organizational Dynamics (3 cr)

MARKETING DIGITAL MANAGEMENT EMPHASIS (16 CREDITS)

• BUS 2143 – Social Media Management Strategies (3 cr)
• BUS 2144 – E-Business Management (3 cr)
• BUS 2201 – Principles of Marketing (3 cr)
• BUS 2202 – Consumer Promotions & Digital Marketing (3 cr)
• BUS 2290 – Current Topics in Business (1 cr)
• BUS 2508 – Business Analytics and Data Visualization (3 cr)

BUSINESS ELECTIVES (3 CREDITS)

Select any ACCT, BUS, ECON courses

RECOMMENDED COURSE SEQUENCES

FULL-TIME

• Semester 1 (15 CREDITS): BUS 1101, ECON 1101, ENGL 1117, MnTC Goal 1-10, MnTC Goal 3 with lab OR Goal 4
• Semester 2 (15 CREDITS): ACCT 2234, BUS 2101, BUS 2150, BUS 2143, BUS 2201
• Semester 3 (15 CREDITS): ACCT 2217, BUS 2212, BUS 2232, BUS 2290, BUS 2508
• Semester 4 (15 CREDITS): Any ACCT/BUS/ECON, BUS 2144, BUS 2202, BUS 2235, MnTC Goal 6

PART-TIME

• Semester 1 (7 CREDITS): BUS 1101, ENGL 1117
• Semester 2 (6 CREDITS): ECON 1101, MnTC Goal 3 with lab OR Goal 4
• Semester 3 (6 CREDITS): BUS 2101, BUS 2201
• Semester 4 (7 CREDITS): ACCT 2234, BUS 2143, BUS 2290
• Semester 5 (6 CREDITS): BUS 2144, BUS 2150
• Semester 6 (7 CREDITS): BUS 2212, BUS 2232
• Semester 7 (7 CREDITS): ACCT 2217, BUS 2508
• Semester 8 (6 CREDITS): BUS 2202, BUS 2235
• Semester 9 (8 CREDITS): Any ACCT/BUS/ECON, MnTC Goal 1-10, MnTC Goal 6

Course descriptions can be found at: RCTC course descriptions