Digital Marketing Specialist Certificate

Program Overview:

This certificate develops skills in the rapidly growing field of digital marketing. In a world where more and more activities are centered online, developing an effective digital marketing plan is central to remaining competitive in the current business environment. Digital marketers are involved in creating and measuring effective marketing campaigns through identifying factors within the digital landscape that drive the consumer buying behavior, product preference, channel selection, device preference, and social media.

This certificate provides a foundation in digital marketing and data driven analysis, while teaching the strategies and techniques to create digital marketing solutions. Upon completion of this certificate, students are prepared to complete the Google Analytics and Google AdWords certification exams. In addition, they can apply this certificate in completing their Business Management-Marketing A.A.S. degree.

Program Outcomes:

Upon completion of the Digital Marketing Specialist program at RCTC, students will achieve the following outcomes:

• Utilize data driven analysis to create digital marketing solutions.
• Identify influencing factors within the digital landscape that drive the consumer buying behavior, product preferences, channel selection, device preference and social media.
• Create digital marketing strategies through digital channels including search engines, website, social media, email and mobile applications.
• Develop effective digital marketing plans based on current business market conditions.
• Preparation to take the Google Analytics & Google AdWords certification exams.

Additional Information:

Upon successful completion of the certificate, students are prepared to complete the Google Analytics and Google AdWords certification exams.

DIGITAL MARKETING SPECIALIST CERTIFICATE

PROGRAM CORE REQUIREMENTS (17 CREDITS)

• BUS 2143 – Social Media Management Strategies (3 cr)
• BUS 2144 – E-Business Management (3 cr)
• BUS 2201 – Principles of Marketing (3 cr)
• BUS 2202 – Consumer Promotions & Digital Marketing (3 cr)
• BUS 2296 – Business Internship (2 cr)
• BUS 2508 – Business Analytics and Data Visualization (3 cr)

RECOMMENDED COURSE SEQUENCES

FULL-TIME

• Semester 1 (9 CREDITS): BUS 2144, BUS 2201, BUS 2508
• Semester 2 (8 CREDITS): BUS 2143, BUS 2202, BUS 2296

Course descriptions can be found at: RCTC course descriptions