Digital Media & Communication Certificate

Program Overview:

The Certificate is designed for students to gain the entry-level knowledge and skills necessary to become a mass media communicator in today’s modern media society. This certificate program will provide hands-on experience needed to be successful in this multi-platform storytelling field. You’ll have the opportunity to gain digital audio/ visual and multimedia skills that will help you produce broadcast quality programming as well as social media content, while working both independently and collaboratively. Coursework will provide the foundational skills to enter the workforce for a career in television, radio, print, web, social and digital media, public relations or advertising.

Program Outcomes:

Upon completion of the Digital Media & Communication program at RCTC, students will achieve the following outcomes:

• Apply research methods to address a range of media practices.
• Evaluate mass communication methods and originally produced content.
• Create media content that demonstrates the principles and practices of media aesthetics.
• Exhibit professionalism, collaboration and ethical behavior consistent with mass communications standards.

DIGITAL MEDIA & COMMUNICATION CERTIFICATE

PROGRAM CORE REQUIREMENTS (27 CREDITS)

• ART 1290 – Media Arts (3 cr)
• BUS 1114 – Entrepreneurship (3 cr) ORBUS 2202 – Consumer Promotion & Digital Marketing (3 cr)
• COMM 1110 – Introduction to Mass Communication (3 cr)
• COMM 1337 – Social Media (3 cr)
• COMM 2130 – Team/Group Communication (3 cr)
• MCOM 1190 – Video Production (3 cr)
• MCOM 1245 – Writing for Mass Media (3 cr)
• MCOM 2294 – Internship (3 cr)
• MUSC 1621 – Audio Production I (3 cr)

RECOMMENDED COURSE SEQUENCES

FULL-TIME

• Semester 1 (12 CREDITS) ART 1290, MCOM 1190, MCOM 1245, MUSC 1621
• Semester 2 (15 CREDITS) BUS 1144 OR BUS 2202, COMM 1110, COMM 1337, COMM 2130, MCOM 2294

Course descriptions can be found at: RCTC course descriptions